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'Real Men of Genius' ad co-creator says you can't 'push things as far' nowadays

Bob Winter, one of the advertising minds behind the award-winning "Real Men of Genius" marketing campaign for Bud Light, discusses how the industry has evolved in the past 25 years.Read this article for free! Plus get unlimited access to thousands of articles, videos and more with your free account! Please enter a valid email address.

The advertising writer who helped create one of Bud Light's most successful marketing campaigns said the Dylan Mulvaney controversy showed "you have be very careful" in the business now, although that's not necessarily a bad thing.